The Sweden Canada Link

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Web Design Is Important

The web site layout and web design influences a visitor's decision to read on or exit the site. A stylish and esthetically appealing layout designed to capture visitors and familiarize them with the web site's content can not be created quickly. The success of the web design depends on the preparation. Please take a few minutes to browse this section of our website. If you should have any questions, please do not hesitate to call.

This web site is built with Dreamweaver

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Identify your goal and purpose. Decide on whether or not you need help with the web design for the entire web site or only parts of it. Format the content and describe the order in which information is to be presented. With that accomplished, divert attention to graphics and design.

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Structure

• We use a separate index page for every homepage.
  This facilitates the navigation scheme structure.
  

• We provide a menu with links to every page.
  The menu is located on top, bottom, or side of each page.

• We balance the number and length of every page.
  2-5 screen sizes per page are recommended.

• We recommend the text to be arranged in tables, 640 pixels wide or less.
  Lengthy rows are difficult to read. We arouse curiosity of visitors with news or a short description of content on the first page.

• We avoid numerous columns on all but the first page.
  Readability decreases when text is divided into columns. Printouts are better when not columnized.

• We use links leading out from your site sparingly.

• We avoid using graphical text for headlines.
  Ordinary HTML loads faster and can also be read by the search engines.

• We facilitate the use of the keyboard for powerusers.

• We try to build the web site with modular templates.

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Form

• We use dark text on a light, preferably white, background.

• We use style sheets.

• We avoid frames and visible borders.

• We avoid blinking animations and minimize graphics.

• We avoid small text and unreadable typefaces.

• We keep all unvisited links blue.

• We use a recognizable interface.
  Experienced visitors are accustomed to a certain appearance.

• We place a suitable logo on each page.

• We allow appearance to reflect the content.

• We maintain a consistent style throughout the web site.

• We use an appropriate and well thought out colour scheme.

• We perform user testing.

• We avoid "click here" and instead use linking words.
  If appropriate, we use the complete URL so you can see the web address when you print the page.

• We use white space around the objects to maximize the impact of content.

• We use pictures when appropriate but avoid unnecessary pictures that only make the web site slow.

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Content: The Foundation of Web Design

Our clients are responsible for the content. However, if you need suggestions on how to create or formulate the content, we will be happy to help. Perhaps you need help translating into Swedish.

Start by evaluating your target (the visitors)

• Do you want to inform, convince or entertain your visitors?

• How well do they know your products?

• What do you want your visitors to learn?

• How receptive are your visitors?

• How much time will they allocate to reading your pages?

• What is the social status of your targets?

• Do not try to impress with words that visitors don't understand.

• Offer lots of facts.

• Use tables and write in point form.

• Use diagrams.

• KISS…Keep It Short and Simple.

• Write positively.

• Get your visitors involved and motivated.

• Make sure they know why they are visiting your site.

When you sign-up with us we can provide you with a complete checklist to facilitate the creation.

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Metadata Is Also Important

The document head conveys information about the document. This is called Metadata and provides information about:

• The creator of the document.

• What version of HTML is used in the document?

• A short description of the document.

• Carefully selected keywords. Reuse these words in the document text.

• The document title and content.
  (Both should include some of the keywords.)

• The date the document will be considered expired.

Metadata can be used to help search engines. There are many factors affecting how a website is indexed and ranked.

For best result we follow this approach:

• We hand code Metadata.

• We customize each page.

• We add a comment tag for those search engines that don't read all the Metadata.

• We submit the web pages manually.

• We submit more than just the first page.

• We do follow-ups.

• We read Search Engine Watch.

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Maintenance Is Not an Unnecessary Expense

Web sites must be maintained. That doesn't mean you have to order an expensive maintenance service. Outdated and inaccurate information is rather common on the Internet. This is quite disturbing. Informative and updated web sites are preferred and often stored as favourites/bookmarks and are often revisited.
With a text editor you can update the text on your pages by yourself. We can recommend freeware or inform you about what programs we use.

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Don't Forget Promotion

Just some simple comments on promotion.

What we can do

• We will add your site to the best search engines.

• We carefully choose the Metadata so the search engines will easily find the web pages.

• We can arrange banner exchange.

• We can add links on free linkpages.

What you can do

• Choose a clear domain name that gives readers information about the content of your web site.
  For example www.importedbananas.ca or www.swedishmeatballs.com.

• Make sure your web address is mentioned on brochures and business cards.

• Send advertisements to your customers via e-mail. Remember that some people consider this to be spamming.

• Create an e-mail signature at the end of every e-mail you send.

• Advertise in many newspapers and magazines.
  This is the best promotion tip.

• Put your store and your brand all over the Web, and increase your online revenues by joining an affiliate network such as LinkShare.com
  Imagine having tens of thousands of other websites selling your products or services.

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Browsers and Users

It is both interesting and important to know about the users and what software and hardware they use.
According to current browser statistic, over 90% of the users browse with Microsoft Internet Explorer. The majority use version 6.x or 5.x.
Almost half of the users have screen resolutions of 1024X768. The other half use 800X600 pixels as their setting.
Almost 100% can display 65,000 colours or more.

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